Motivated behaviour change

salt develops communications programmes designed to deliver positive behaviour change. This might involve encouraging your audience to buy a new product or buy into a new category, to behave sustainably, do something more or less often, or stop doing it altogether. We apply the principles of behavioural psychology and social marketing to help bring about change through communication. We've delivered effective campaigns for food brands like Knorr and Flora pro.activ, personal care brands like Lifebuoy and Signal, and not-for-profit organisations like the Portman Group.

Establishing authority Campaigning PR Marketing with a mission