Wickes
Challenge: In an increasingly crowded retail market, Wickes needs to ensure that its key customer base – particularly trade customers – is made continuously aware of its high quality products, outstanding industry expertise and affordable prices.
Solution: salt manages a busy corporate, consumer and trade focused press office, playing an integral role within the central brand development team. This includes product placement, arranging transformational makeover spreads and profiling senior Wickes employees to ensure stand-out from its competitors. This is complemented by devising and implementing high impact trade and consumer campaigns to cement Wickes’ position as the home improvement retailer of choice.
Result: Trade and consumer media coverage for Wickes products, services and offers across multiple channels including national and regional newspapers, lifestyle titles, online media and broadcast channels. In 2011, the focus has been on enhancing trade outreach and has substantially increased awareness levels amongst core media targets including national tabloids, home improvement and specialist DIY trade titles.
