Unilever Oral Care
Challenge: Raise the profile and build the expertise & authority of Unilever Oral Care brands in the eyes of dental professionals, academics, public health organisations and consumers.
Solution: Demonstrate Unilever Oral Care’s commitment to oral health through directly engaging with dental professionals and key opinion formers, using a distinctive, human voice. Build capability internally, manage global media relations and event communication strategy to enhance Unilever Oral Care’s global partnerships with dental influencers.
Result: Continue to reach tens of thousands of dental professionals around the world every year across a variety of platforms, including Unilever Oral Care’s global partnership with the FDI World Dental Federation.
