Unilever Food Solutions
Challenge: Ensure widespread awareness of the new Unilever Food Solutions brand.
Solution: Creation of the first in a series of World Menu Reports to explore the challenge of healthy eating and lack of nutritional information in restaurants. This allowed us to generate stories and headlines across the world positioning Unilever Food Solutions as an authority with both consumers and chefs.
Result: In its first three months the report generated nearly 900 media impressions in 20 markets and reached a global audience of over 250 million. We won the CIPR Excellence Awards 2011 in Global Public relations for this campaign.
