Thorntons
Challenge: Make Thorntons’s offering relevant and appealing to today’s shoppers, without alienating their loyal customer base.
Solution: Build on-going campaigns that lead people to reappraise Thorntons and its products, finding real stories in the business and using creative executions to bring the core brand values to life.
Result: Our work on campaigns and as the day-to-day Thorntons press office has resulted in a step-change in the way journalists feature Thorntons, how customers perceive the brand’s relevance, and has helped achieve an uplift in product listings in non-Thorntons retail outlets.
