Tesco
Challenge: In an aggressively competitive and cynical market-place, Tesco needs its consumers to recognise that its food range is high quality as well as good value.
Solution: Make Tesco producers the heroes of the stories, allowing Tesco to reach consumers with messages about its food quality, in a way that is not only credible for consumers and the media, but also in line with the brand’s core positioning.
Result: Tangible results within three months, in the form of consistent cross channel messaging and extensive national, regional and consumer media coverage. Our content is also used on Tesco’s RealFood.com website, in advertorials and brand advertising.
