Unilever Sunsilk
Challenge: Drive mass awareness, engagement and perception change during Sunsilk‘s biggest ever global re-launch.
Solution: Multiple story streams and authentic content developed and distributed from salt to five continents, refreshed daily and adapted locally to ensure high quality agenda-setting coverage online and offline across the world.
Result: Consistent and brand-elevating storytelling across thousands of blogs, magazines, TV stations and newspapers in over 29 countries. PR considered a priority discipline with powerful return on investment.
