Pet Food Manufacturers’ Association (PFMA)
Challenge: Raise the profile of the PFMA through the issue of pet obesity in the UK.
Solution: An Authority Report ‘Pet Obesity: the reality’, supported by additional media collateral including a pass-it-on pack for pet owners, a family pet pledge, top tips and a series of educational films for YouTube.
Result: Widespread awareness for PFMA through coverage in a range of media titles, including the Today Programme, 5 Live, GMTV, Daily Telegraph, Daily Express, along with online, regional, trade and hobby press.
