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	<title>salt &#187; Andy&#8217;s blog</title>
	<link>http://www.saltlondon.com</link>
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		<title>What&#8217;s new in responsible business</title>
		<description><![CDATA[I&#8217;m writing this on the way home from the Responsible Business Summit in London after a very interesting couple of days. The level of speakers (including CEOs like Paul Walsh of Diageo, John Brock of Coca-Cola Enterprises and Ian Cheshire of Kingfisher) showed how sustainability has now well and truly penetrated the C-Suite. The CEO &#8230; <a href="http://www.saltlondon.com/blog/responsible-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.saltlondon.com/blog/responsible-business/</link>
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		<title>The importance of meaningful work</title>
		<description><![CDATA[This week salt’s Claire Rudall talks about the value of meaningful work. See you next week, Andy Greg Smith wiped $2.15 billion off Goldman Sachs’ market value in one fell swoop. The company&#8217;s shares dropped 3.4 per cent as 3 million people read his open letter to the New York Times. Quite an impact for a lone &#8230; <a href="http://www.saltlondon.com/blog/importance-meaningful-work/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.saltlondon.com/blog/importance-meaningful-work/</link>
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		<title>Old ideas</title>
		<description><![CDATA[We like to think we’re ever so inventive in PR, but many of today’s ideas, fuelled by oh-so modern insights about digital channels and newly empowered consumers, aren’t that different to the great ideas of decades if not centuries ago. Social entrepreneurship, microfinance and sustainability are bandied around as modern concepts, but people like William &#8230; <a href="http://www.saltlondon.com/blog/oldideas/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.saltlondon.com/blog/oldideas/</link>
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		<title>Content providers are king</title>
		<description><![CDATA[Being in Los Angeles for the first time feels both familiar and exciting. Places seem familiar from the movies (the outdoor stairwell in the hotel is straight out of Pulp Fiction, and walking along the beach in Santa Monica is from countless end-credits). And exciting to see those road signs you&#8217;ve known all your life &#8230; <a href="http://www.saltlondon.com/blog/content-providers-are-king/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.saltlondon.com/blog/content-providers-are-king/</link>
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		<title>What’s in a word?</title>
		<description><![CDATA[This week salt’s Clare Stroud asks, &#8220;What&#8217;s in a word?&#8217;. See you next week, Andy I’m a stickler for words. The easiest way to get on the wrong side of me is to misuse them. So the other day when I heard a group of teenagers excitedly talking about something “sick”, it got me thinking about &#8230; <a href="http://www.saltlondon.com/blog/whats-in-a-word/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.saltlondon.com/blog/whats-in-a-word/</link>
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		<title>School trips and consultancy</title>
		<description><![CDATA[Our youngest son is about to go on his first trip away with school.  A four day adventure in the woods to start marking the end of primary school.  He found out the cost of it, and asked me if I could do some ‘consultancy’ to pay for it.  I knew he was vaguely aware &#8230; <a href="http://www.saltlondon.com/blog/school-trips-and-consultancy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.saltlondon.com/blog/school-trips-and-consultancy/</link>
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		<title>The global issue of the moment – youth unemployment</title>
		<description><![CDATA[It was interesting to hear David Miliband calling this week for a new approach to address youth unemployment in Britain (as reported in the Guardian).  He was speaking as chair of the commission that prepared a new report on the issue for ACEVO, the voluntary sector body. Coincidentally, we’re in Washington this week working with &#8230; <a href="http://www.saltlondon.com/blog/youth-unemployment/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.saltlondon.com/blog/youth-unemployment/</link>
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		<title>Failing to measure up…</title>
		<description><![CDATA[This week salt&#8217;s Eli Turander looks at measurement within the PR industry.  See you next week, Andy Measurement has long been the holy grail of the PR industry.  For many years, PR practitioners measured the value of their PR through Advertising Value Equivalent (AVE), which calculates what the cost of the equivalent column inches would &#8230; <a href="http://www.saltlondon.com/blog/failing-to-measure-up/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.saltlondon.com/blog/failing-to-measure-up/</link>
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		<title>The power of business to do good</title>
		<description><![CDATA[The world’s business leaders are meeting in Davos this week for their annual get-together.  It is, as ever, a high profile event, reported on extensively through media outlets from the Times of India to Time magazine, and the BBC to The Australian. These chief executives and chairmen will undoubtedly agree that they, as responsible capitalists, &#8230; <a href="http://www.saltlondon.com/blog/power-business-good/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.saltlondon.com/blog/power-business-good/</link>
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		<title>Happy New Year</title>
		<description><![CDATA[Happy New Year.  Now that it’s here, 2012 suddenly feels very exciting.  It was only when watching the fireworks as Big Ben struck midnight that I realised just how big a year 2012 is going to be for London.  We’ve all had 2012 in the back of our minds since that Olympic announcement in Singapore &#8230; <a href="http://www.saltlondon.com/blog/happy-year/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.saltlondon.com/blog/happy-year/</link>
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