Andy’s blog
A regular blog about things connected – sometimes only vaguely – to what we do at salt. I’ve worked in PR for 20 something years, at salt since we set it up in 2000, and I’m interested in what makes communications work. I hope you find something interesting in these ramblings, and I’d love to hear what you think.
Subscribe to this blogWhen small makes big look good
May 13th, 2013
The recent Google Chrome campaign in the UK featuring satchel-maker Julie Deane tapped into our innate support for the underdog.
The film describes Julie as ‘mum-of-two’, and shows the growth of her business from idea to product to...
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Why listen to the lawyers?
March 20th, 2013
I said recently that Starbuck’s would have been better off listening to their PR people than their lawyers when it came to deciding what tax to pay in the UK. It's an easy point to make with hindsight, and not a surprising one for a PR...
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Using PR as an agent for change in corporate sustainability
January 31st, 2013
Here's a piece on the role of PR in bringing about change within businesses, NGOs and partnerships, originally published on the Guardian Sustainable Business Blog on 30th January.
Sustainability was one of the big talking points at the...
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